Back on My Feet
Rebrand and Brand Extension
Project Focus
This project is not affiliated with Back on My Feet and was done as a rebrand and brand exploration.
Background
Back on My Feet is a non-profit that helps rehabilitate the homeless through the power of running.
Their community involvement is important to Back on My Feet because the community relationship aids the members in wanting to better their lives through the program. These members have a fantastic support system comprising volunteers and staff.
The Challenge
The current brand was designed in 2007 and fit what they needed. Now, the organization has grown into 15 cities and is continually growing, adding more every year. With more and more members joining throughout the country, they need more resources to help their journeys. Many of these members live in local facilities where many things might be borrowed, secondhand, or belonging to the facility. The work that goes into the program is second to none, and they have so many resources that something was needed for the members to feel like they had something of their own and for them to have a tool that they could use beyond Back on My Feet.
Design Approach
The rebrand focused on using a bright color palette, movement, and a sense of community. In addition to the new brand, I designed a website home page, a member and volunteer bus stop recruitment campaign, and an organizational binder for members focusing on finances, planning, and mental health.