Outdoor Voices

Knockdown Packaging

Project Focus

To design a knockdown packaging set.

Background

Outdoor Voices is an athletic apparel brand that uses sustainable fabric alternatives as well as an eco friendly process of making their clothes. They are making athletic clothing for recreational use as that is what the younger generations are leaning towards. OV are very inclusive of all body types and have started to break the boundary of gendered clothing.

The Challenge

Outdoor Voices current packaging is very minimalistic. They are focused on reuse and recycle so having that be part of the design was very important. It also needed to knock down completely flat when fully assembled so that it can minimize the carbon footprint when in transit. 

Design Approach

A sustainable package design all made from recyclable materials that can be recycled, composted or reused. The handle of the bag is made from aluminium that melts down easily when recycled properly can detach from the bag to become a hanger for sports bras, t-shirts or hats. The triangle boxes are stackable and have tearable lids so that storage is more accessible. The package collection is entirely knockdown to take up less space when being transported resulting in a cheaper cost as well and lowering the carbon footprint of the company. The color pallete is pulled from their current vibrant blue color with some more neutral blue tones to reflect their eco friendly business approach.